This privacy policy explains how www.theminiscope.com collects, uses, and shares your personal information when you visit the website or make a purchase.
The information collected includes automatically gathered information about your device, such as information about your browser, time zone, IP address, and cookies installed on your device. Additionally, information about products you have viewed on the website, web pages or search terms that referred you to the website, and information about how you interact with the website is collected. This is referred to as "Device Information."
Device Information is collected using technologies like tags and pixels, cookies, and log files. When you make a purchase on the website, certain information is also collected from you, such as your billing address, name, payment information (including credit card number, email address, and phone number), and shipping address. This is referred to as "Order Information."
When we refer to your "personal information" in this privacy policy, we are referring to both Order Information and Device Information.
We use Order Information to process your purchases, process your payment, send invoices, order confirmations, and delivery information, and assess the risk of fraud. We may also use Order Information to contact you and send marketing and information about our products and services that we believe may be of interest to you. Device Information is used to optimize and improve the website, including generating insights on how customers interact with the website and evaluating the outcome of marketing campaigns.
We share your personal information with third parties to assist us with the above, such as Shopify (the platform for our website), Google Analytics (to see how our visitors use the website and interact), and Facebook (to see how visitors use the website, behavior, and purchase intent). We may also share your personal information to comply with applicable laws and regulations or to protect our rights.
We use your personal information for behavior-based advertising to show you targeted ads and marketing communications that we believe may be of interest to you on various platforms and their partner sites. You can choose not to be tracked through Google Analytics by using their opt-out tool.